The AI image glossary.

Plain-English definitions for AI image generation, brand consistency, and visual production.

• Character Consistency - Keeping the same character, with the same face and identity, across many AI-generated images.
• Brand Consistency - Keeping a recognizable, unified look across every image and touchpoint a brand produces.
• Brand World - A reusable set of a brand's people, products, places, and style that new content is generated from.
• AI Product Photography - Using AI to create studio and lifestyle product images without a physical photoshoot.
• Text-to-Image - Generating an image from a written description or prompt.
• Image-to-Image - Generating a new image by transforming an existing one, rather than starting from text alone.
• LoRA (Low-Rank Adaptation) - A lightweight way to fine-tune an image model to reproduce a specific subject or style.
• Seed - A number that determines the random starting point of an AI image generation.
• Prompt Engineering - The craft of writing effective prompts to guide an AI toward the result you want.
• Negative Prompt - An instruction that tells an AI what to avoid in a generated image.
• Inpainting - Editing part of an image by regenerating a selected area while keeping the rest.
• Outpainting - Extending an image beyond its original edges by generating new surrounding content.
• Upscaling - Increasing an image's resolution while rebuilding detail, rather than just stretching pixels.
• Background Removal - Isolating a subject from its background to create a clean cutout or transparent image.
• Style Transfer - Applying the visual style of one image or look to another image's content.
• Reference Image - An existing image given to an AI to guide the subject, style, or composition of a new one.
• Aspect Ratio - The proportional relationship between an image's width and height.
• On-Model Photography - Showing apparel or products worn or used by a person, rather than on a plain background.
• Flat Lay - A product photo shot from directly above, with items arranged on a flat surface.
• Lifestyle Photography - Showing a product in a real-world setting and context, rather than isolated on a plain background.
• Virtual Photoshoot - Producing photoshoot-quality images with AI instead of a physical shoot.
• Brand Kit - A collection of a brand's core visual assets and rules, such as logos, colors, and style.
• Visual Identity - The complete visual system that makes a brand recognizable, from imagery to color to style.
• Generative AI - AI that creates new content, such as images, text, or video, rather than only analyzing existing data.
• Diffusion Model - The type of AI model behind most modern image generators.