Generative AI

AI that creates new content, such as images, text, or video, rather than only analyzing existing data.

Generative AI is a category of artificial intelligence that creates new content, images, text, audio, or video, rather than only classifying or analyzing existing data.

In visual content, generative AI produces images from prompts and references. The frontier for brands is not just generating any image, but generating consistent, on-brand images from a reusable world, which is the problem LUNA focuses on.

Frequently asked questions

What is generative AI used for in imagery?

Creating new images from prompts and references, including product photography, portraits, and campaign visuals.

How is generative AI made useful for brands?

By keeping output consistent. Generating from saved brand elements turns novelty into reliable, on-brand content.