The type of AI model behind most modern image generators.
A diffusion model is the type of AI that powers most modern image generators. At a high level, it learns to turn random noise into a coherent image, step by step, guided by your prompt and references.
You do not need to understand the internals to use one well. What matters for brand work is what sits on top: whether the tool can reuse your specific elements to keep results consistent, which is the difference between a demo and a usable brand system.
It starts from random noise and gradually refines it into an image that matches your prompt and references, one step at a time.
No. What matters is the tool's ability to keep your subjects consistent and on-brand.