Generating a new image by transforming an existing one, rather than starting from text alone.
Image-to-image is AI that takes an existing image as a starting point and transforms it, guided by a prompt or settings. Instead of inventing from words alone, it works from a reference you provide.
This gives far more control over composition, subject, and detail, which is why it is central to brand and product work. Keeping a real product or person accurate is much easier when the model starts from an actual image of it.
It gives more control. Starting from a real image helps keep a specific subject, product, or composition accurate.
Often yes. Starting from a photo of your product helps keep it accurate while the scene around it changes.