The craft of writing effective prompts to guide an AI toward the result you want.
Prompt engineering is the practice of writing and refining the text instructions given to an AI so it produces the result you want. Good prompts are specific about subject, style, lighting, and composition.
Prompts matter, but they have limits. No prompt can reliably reproduce a specific real product or person from words alone. That is why brand-focused tools pair prompts with reusable elements and reference images.
Specificity. Describe the subject, setting, lighting, mood, and framing clearly rather than vaguely.
Only partly. Reproducing a specific subject reliably needs reference images or saved elements, not just wording.